Ministry Growth: Create Your Discipleship Strategy (BRETT WRITE)
Church Growth: How To Create Impactful Church Graphics

Identify Your Churchgoer Journey (Reedited) (PDF)

  • In this video we will be discussing what an audience journey is and how to create one.
  • In this video, we pick up with Moses who finally decides to go on the journey God calls him to.
  • God promises that if he goes and tells pharaoh to let his people go, he would get the vision, a land flowing with milk and honey. Milk and honey are great visions. This is the fattiest, sweetest food that exists. It’s the land of bubblegum drops and hot chocolate.
  • So Moses gets up his own courage and he is called them to faith and they quickly become discouraged as Pharaoh gives them an increasing workload. 
  • Leaving Egypt was the first step in the Israelites’ journey to the promised land and the first step was difficult. It was so difficult in fact that God did not make them aware that there would be more to do after they left egypt. They were unaware of any additional steps. God told Moses to call them to leave Egypt with the promise of the land of steak and potatoes.
  • The Lord said, “I have indeed seen the misery of my people in Egypt. I have heard them crying out because of their slave drivers, and I am concerned about their suffering. So I have come down to rescue them from the hand of the Egyptians and to bring them up out of that land into a good and spacious land, a land flowing with milk and honey—the home of the Canaanites, Hittites, Amorites, Perizzites, Hivites and Jebusites. And now the cry of the Israelites has reached me, and I have seen the way the Egyptians are oppressing them. 10 So now, go. I am sending you to Pharaoh to bring my people the Israelites out of Egypt.” -Exodus 3:7-10
  • After this, they had step two, cross the red sea, then the desert, then defeat the giants, then live in the promised land. 
  • Your ministry’s vision isn’t just for your ministry. It’s for each individual person who is a part of your ministry.
  • God had a destination in mind for each individual Israelite in addition to a destination for Israel as a whole. Now note, you can’t guide a group without guiding each individual.  
  • Definition: Your Churchgoer journey defines the step-by-step process that takes a single member of your audience from where they are currently, to your ministry’s promised land – your vision.
  • Many ministries have not clearly identified the vision that God is calling them to so they CANNOT have a clear journey to take their audience on. They just wander the wilderness with their audience forever.
  • This makes sense because if YOU don’t know the promised land God is calling your church to, then you also don’t have a place to lead your members. 
  • If you don’t have a vision, your membership does not have any reason or purpose to put effort into the ministry.
  • ACTION STEP: Download the Audience Journey Worksheet PDF and define what steps you think are required for your audience to reach the vision God has laid out for your church.
  • We will refine this further in the next video. 
  • I will see you there.


By clarifying the vision God has for your church, you also clarify the journey your members will embark on with your church.

“No vision means no destination…

 and no destination means no purpose… 

and no purpose results in no growth.”

-Brett Henderson

For Moses to take the Israelites on a difficult journey to the promised land, God had to give him the vision. When Moses, the shepherd of the people, had a clear vision from God he was able to guide the people. 

“Go, assemble the elders of Israel and say to them, ‘The Lord, the God of your fathers—the God of Abraham, Isaac and Jacob—appeared to me and said: I have watched over you and have seen what has been done to you in Egypt. And I have promised to bring you up out of your misery in Egypt into the land of the Canaanites, Hittites, Amorites, Perizzites, Hivites and Jebusites — a land flowing with milk and honey.” – Exodus 3:16-17 

Until the Israelites heard of this promised destination full of milk and honey and freedom, and God calling them to leave, nothing would have changed. 

Once the Israelites committed to risk by following Abraham they embarked on a journey. 

Every journey has multiple steps before reaching the desired destination.

Here are the steps the Israelite’s took while on their journey to the promised land: 

  1. The decision to leave Egypt
  2. Willing to walk through the parted sea
  3. The willingness to risk their lives to follow Moses through the wilderness
  4. The willingness to fight the battles as they headed into the promised land
  5. They inhabited the land of milk and honey

In the same way that the Israelites went on a journey to obtain the promised land, your church members must go on a journey from the front door to the vision of your church. 

Every church’s path will look different since God calls churches to different journeys.

Here is an example of a Member’s Journey at a church that’s vision is for each member to go on a one-year church plant mission:

  1. Commit to a Year of Missions
  2. Missions Training
  3. Choose A Country
  4. Raise Funds 
  5. Get On Flight
  6. Mission Field

One thing to notice about the church member’s journey is that each step is identified and progresses toward the vision of the church. 

Here is an example of our Buyer’s Journey for Clickmill, our church marketing agency. Our vision is to help churches reach more people, more effectively

  1. Pastor discovers Clickmill through a blog, YouTube Video, advertisement, or social media.
  2. Pastor downloads a free eBook.
  3. Pastor schedules a free strategy session.
  4. Pastor requests monthly church marketing services.
  5. Pastor requests church consulting or church marketing training.
  6. Clickmill’s Vision: Your Ministry Now Has the Ability to Reach More People More Effectively.

To create a clear member journey, begin by identifying the vision of your ministry & the ultimate action you want every church member to take. 

Once you have defined a final action step for church members, break down the remaining process into bite-sized action steps for your audience. 

ACTION STEP: Download the Audience Journey Worksheet PDF and define what steps you think are required for your audience to reach the vision God has laid out for your church.

Leave a Reply

Your email address will not be published. Required fields are marked *