Google Ad Grants For Church Marketing: Live Training 8 Of 8

Lesson Overview

Welcome to the next step in setting up your Google Ad Grant for your ministry or nonprofit. This lesson guides you through the post-survey actions required to activate your Google Ad Grant account. We’ll cover the process from submission to account activation and provide essential tips to avoid common pitfalls.

Key Takeaways

  1. Activating Your Account: After completing the survey and quiz, navigate back to your Google for Nonprofits account. Look for the option to activate your Google Ad Grant account. This step finalizes the setup process for grant approval, which can vary in time from a few hours to a few days depending on the review method (automatic or committee).
  2. Opening a Google Ads Account: To access your Google Ads account, it’s crucial to use the email associated with your Google for Nonprofits account. An invitation to open your Google Ads account will be sent to this email. Accepting this invitation is the only way to access your Google Ads account correctly.
  3. A Word of Caution: Be wary of any prompts to enter billing information into your Google Grant account. In the past, this has led to accounts losing their grant status. Ensure that you do not enter any billing information unless absolutely certain it’s required and verified.

Action Steps

  1. Check Your Google for Nonprofits Account: Regularly check your account for the activation link after submitting the survey and quiz. The timeframe for activation can vary.
  2. Use the Correct Email for Google Ads Access: Ensure you access your Google Ads account using the invitation sent to the email associated with your Google for Nonprofits account. This step is critical for correctly setting up your account.
  3. Invite Managers Carefully: Once your Google Ads account is active, you can invite managers or make other users administrators. However, start this process using the specific email tied to your Google for Nonprofits account to avoid complications.
  4. Avoid Entering Billing Information: Stay vigilant for any prompts that ask for billing information within your Google Grant account. Avoid entering billing details to maintain your grant status.
  5. Proceed with Keyword Research and Account Building: With your account now set up, move forward with conducting keyword research and building out your Google Ads campaigns. Congratulations on reaching this milestone in your Google Ad Grant journey.

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