Google Ad Grants For Ministry Marketing: Live Training 1 Of 8

Lesson Overview

The session focuses on optimizing a Google Grant account for church outreach through strategic keyword selection and content creation. It emphasizes leveraging the church’s online resources, like website content and YouTube videos, to increase visibility and engage with a broader audience.

Key Takeaways

  1. Keyword Selection: Importance of selecting relevant, search-driven keywords for Google and YouTube to enhance online visibility.
  2. Content Utilization: Leveraging YouTube videos to drive traffic to the church’s website and improve Google search rankings.
  3. Engagement Strategy: Responding to comments and engaging with the audience to boost search engine rankings.
  4. Targeting Audiences: Effectively using Google Grants to target both local and international audiences.

Action Steps

  1. Analyze Website: Review the church’s website to identify potential keywords.
  2. Create Relevant Content: Develop content, including YouTube videos, that aligns with the selected keywords.
  3. Engage with Comments: Actively respond to comments on the website and YouTube to improve visibility.
  4. Utilize Google Grants: Strategically use Google Grants to target keywords and audiences, both locally and internationally.

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