Ministry Growth: Create Your Discipleship Strategy (BRETT WRITE)
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Choosing Your Churchgoer Journey Action Steps (Reedited)

VIDEO SCRIPT: Let’s discuss the order of your action steps. 

Action steps start at low commitment/trust and move to high commitment/trust just like a relationship – because this is a relationship. 

Most ministries move straight to the high-trust CTAs and wonder why nobody takes them. 

Marriage example: Do you start a relationship at the proposal? No

Take some time with your ministry team to order your Calls to action in order of lowest to highest commitment and trust. 

Think about this just as you would a relationship. Phone number, Coffee, dinner and a movie, proposal.

You have to realize that for someone to go on this journey with you is going to REQUIRE THEM TO SACRIFICE. Why Do i say this?

Everything worth doing and everywhere worth going a proportionate degree of scarifce.

Jesus gave the ultimate sacrifice for the ultimate gift.

Commitment = Sacrifice

You can’t get one without the other. If you make a commitment, you also sacrifice your ability to commit to anything else. When I married my wife, I made one commitment and sacrificed all possibilities of having a future with anyone else. That’s a lot of sacrifices. 

When you ask your churchgoers to commit to taking each action step, you’re asking them to go on a journey of sacrifice and commitment, that gets increasingly riskier as they approach the promised land. If your steps are out of order or are unclear, you won’t see growth in your ministry. 

ACTION STEP: Review Worksheet 2 and determine if each of your churchgoer journey steps is aligned from least to greatest commitment/sacrifice. If you feel they are out of order or need to be changed, do so now.

Chat GPT VIDEO NOTES

[Title Slide] Optimizing Action Steps for Your Ministry’s Audience Journey

[Introduction] In this video, we’ll discuss the importance of ordering your action steps in a way that reflects the increasing commitment and trust required from your audience.

[Building Trust through Action Steps] Action steps should start with low commitment and trust and progress to higher commitment and trust levels, just like a relationship – because this is a relationship.

Many ministries make the mistake of jumping straight to high trust Calls to Action (CTAs) and wonder why people don’t respond.

[The Relationship Example] Think of it like a romantic relationship. Do you start a relationship with a marriage proposal? No, you begin with exchanging phone numbers, then move on to coffee, dinner and a movie, and eventually, the proposal.

[Working with Your Ministry Team] Take some time with your ministry team to order your Calls to Action in order of lowest to highest commitment and trust. Consider each step as part of a relationship-building journey.

[The Importance of Sacrifice] Understand that for someone to go on this journey with you, it will require sacrifice. Everything worth doing and everywhere worth going involves a proportionate degree of sacrifice.

Jesus made the ultimate sacrifice for the ultimate gift. Commitment is synonymous with sacrifice. When you make a commitment, you also sacrifice your ability to commit to anything else.

[Relating Commitment and Sacrifice to Your Action Steps] When you ask your churchgoers to commit to taking each action step, you’re asking them to embark on a journey of sacrifice and commitment that becomes increasingly riskier as they approach the promised land. If your action steps are out of order or unclear, you won’t see growth in your ministry.

ACTION STEP: Review Worksheet 2 and determine if each of your churchgoer journey steps is aligned from least to greatest commitment/sacrifice. If you feel they are out of order or need to be changed, do so now.

What action steps will you implement in your ministry, and how do you think they helped in building trust and commitment with your audience? Share your thoughts in the comments below!

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