STEP 5: Identify Who You Can Most Effectively Reach (PDF HERE)(EDIT)
In Worksheet 5 you will use all of the information you have compiled from Worksheets 1-4 to decide who is the best target audience for your church.
In most cases, this is as simple as understanding who is already in your church.
However, if you see a glaring reason not to attract the same demographic (age, economic status, education, etc) that is already in your church, you may choose to change your Target Audience to some degree.
Paul Caters To His Target Audience
In 1st Corinthians 9, we see Paul changing his approach to resonate with each audience he engages.
Once you identify your Target Audience you can make a plan to engage them as Paul did.
Verse 20b: Paul explains that he is firstly under the law of Christ. This means he wouldn’t sacrifice any element of the Gospel message or behave sinfully to win people to Christ. We should also abide by this standard with church marketing online efforts. Within this boundary, Paul is willing to conform his efforts to cultural customs.
Verse 20a: Paul explains he will observe Jewish food laws although he knew he was freed from them by Christ.
Verse 21: Paul also reveals that he willingly conformed to Gentile customs to win them over to the gospel. This may have included engaging in cultural norms and in philosophical discussions so that his audience could relate to him better. To effectively engage your community you must adapt to their preferences while always remaining under “the law of Christ”.
Verse 22a: Paul customized his life and message to accommodate those weak in faith.
Verse 22b: Paul explains that he tailors his behavior and message to fit the specific audience he is addressing. He knows that for his message to resonate deeply with his audience, he has to speak directly to them in terms they care about and understand.
- Download & Print Worksheet 5.
- Watch the video above.
- Read the supplemental Scripture references.
“19 Though I am free and belong to no one, I have made myself a slave to everyone, to win as many as possible. 20 To the Jews I became like a Jew, to win the Jews. To those under the law I became like one under the law (though I myself am not under the law), so as to win those under the law. 21 To those not having the law I became like one not having the law (though I am not free from God’s law but am under Christ’s law), so as to win those not having the law. 22 To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some. 23 I do all this for the sake of the gospel, that I may share in its blessings.”