Category: Nonprofit Marketing

Nonprofit email marketing earns its place when it is built to produce a second gift, and the fastest way to get there is to fix things in order: list health first, then segmentation, then cadence, then copy. Most programs work that list in reverse, starting with subject lines, which is why a month of effort…

The nonprofit fundraising ideas worth your volunteer hours are the ones that arrive with three things attached: what they cost in hours and cash, what they realistically net, and the one number that tells you whether to run them again. Every tactic below carries all three. Before any of them, though, there is a number…