Church marketing should have clear calls to action. Don’t confuse people with too many or too few directions. Follow Jesus’ example of simple, clear messages to encourage engagement and action.
Are you trying to find the best church marketing strategy to get your audience to engage with your ministry?
If this sounds like you, you’re going to love what we have coming up below.
Let’s jump right in!
Why You’re Confusing Your Audience
Many ministry leaders don’t even realize that they are confusing their church audience, and this is why their church audience isn’t taking action.
The reason ministry leaders unintentionally confuse their audience is because they don’t give a clear church Call to Action.
“A Call to Action is a clear, concise request for someone to take a specific action.”
Without providing a clear next step, there is a high probability that you’re confusing your church audience.
Unclear Calls To Action are a problem many ministries struggle to remedy. When your audience is confused, it disincentivizes them from engaging with your ministry.
Instead, you want to incentivize your ministry audience to take action.
Let’s see where Jesus uses clear Calls to Action in Scripture.
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Jesus Gives Clear Calls To Action
Calls to action can be found all over the Bible. Jesus Himself made direct requests for His audience to engage with His ministry, and they did.
Here are a few instances where Jesus used a Call to Action in Scripture.
“…Go and sin no more.”
(John 8:11, NKJV)
“Follow Me and I will make you fishers of men.”
(Matthew 4:19, NKJV)
“Go, sell what you have and give to the poor, and you will have treasure in heaven; and come, follow Me.”
(Matthew 19:21, NKJV)
“Go! I am sending you out like lambs among wolves. Do not take a purse or bag or sandals; and do not greet anyone on the road.”
(Luke 10:3-4, NKJV)
Here are 3 qualities of the Calls To Action Jesus Gives:
- When Jesus gives a Call to Action, His audience can either respond yes or no.
- We can see that He only gives one Call to Action at a time. This helps His audience to clearly understand His request.
- Jesus also gives people the freedom to choose their response without any shame, guilt, or blame for choosing not to take action.
(#3 can be seen in the Matthew 19:21 passage, where the rich young ruler refuses to sell his possessions. There’s no Scriptural evidence to show that Jesus chased him down to convince him afterward. He just took the man’s yes as yes, and his no as no.)
if you’re enjoying this article on church calls to action, you will also love our article title: How To Grow A Church: 10 Best Biblical Church Growth Strategies [2023]
Now that you have seen that the Call to Action has its roots in the Bible, you can also observe its success in Jesus’s ministry.
He said “Follow Me, and I will make you fishers of men,” and Peter, James & John accepted His Call to Action.
When Jesus called His disciples to go as lambs among wolves, they accepted His Call to Action despite the danger they would have to face. Your audience cannot accept (or reject) your Calls to Action if they don’t understand your request.
Action Step: Refine Your church Calls To Action until it reflects the clarity that Jesus brought to His.
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Church Marketing Strategy: Too Few Church Calls To Action
Scripture says, “Ask and you will receive,” (Matthew 7:7) and “You do not have because you do not ask (Luke 10:2-3). This also happens to be true with people for at least two reasons.
- If you don’t ask, people won’t know to do what you want them to do.
- It is human nature to take the path of least resistance.
This is why having at least one Call to Action is absolutely necessary if you want to boost your church engagement.
If you would like to learn more about creating a professional church marketing strategy plan, check out our article: Digital Marketing For Churches: The World’s #1 Church Marketing Guide [2022]
Action Step: Craft a Call to Action that aligns with your church’s vision.
Church Marketing Strategy: Too Many Church Calls To Action
Human minds are created to focus on one thing, so people cannot understand many different requests at once. In order to effectively call your audience to action, you must give them one or two clear Calls to Action.
Don’t overwhelm them with too many options or too many steps at once. Instead, give them a vision and lead them toward that vision with a new church Call to Action every step along the way.
Confusion discourages church engagement, even making it easier for your ministry audience to stay complacent.
Action Step: Limit how many Calls to Action you give your congregation so that you don’t dilute their focus.
That about wraps it up for this post on the best church marketing strategies to get your ministry audience to take action.
Which part did you find most applicable to your own church and ministry?
Comment below!
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