Intro To Google Ads
Google Ads Account Structure
Google Ads Account & Market Research
Google Ad Campaign Types
Google Ads Account Full Build Tutorial
Assets Full Walkthrough
Conversion Tracking & Optimization
MCC Account Level
Lesson Overview:
In this lesson, we introduce the concept of the MCC (My Client Center) account in Google Ads. This type of account is essential for advertisers managing multiple client accounts, providing a streamlined way to oversee and optimize various campaigns from a single interface.
Key Takeaways:
- What is an MCC Account?:
- An MCC (My Client Center) account is designed for advertisers managing multiple Google Ads accounts.
- It allows for easy access and management of multiple client accounts from a single dashboard.
- Structure of MCC Account:
- Account Level: The top level where all individual Google Ads accounts are listed.
- Campaign Level: Within each account, campaigns are organized and listed.
- Ad Group Level: Within each campaign, ad groups are created to organize ads and keywords.
- Ad and Keyword Level: Within each ad group, individual ads and keywords can be managed.
- Navigating the MCC Account:
- Use the drop-down menu to switch between different Google Ads accounts.
- Drill down from the account level to campaign, ad group, and individual ads to make specific adjustments.
- Benefits of MCC Account:
- Efficiency: Streamlines the management of multiple accounts, saving time and reducing complexity.
- Control: Provides centralized control over various campaigns, allowing for better optimization and reporting.
- Scalability: Ideal for agencies and marketers who need to manage multiple client accounts effectively.
Action Steps:
- Set Up an MCC Account:
- If managing multiple clients, create an MCC account to consolidate account management.
- Organize Your Accounts:
- Ensure each client has a separate Google Ads account linked to your MCC account.
- Label and organize campaigns and ad groups clearly for easy navigation.
- Regular Monitoring and Optimization:
- Regularly review performance metrics at the account, campaign, and ad group levels.
- Optimize keywords, ads, and landing pages based on performance data.