or we work for free
Problem: You are not trying to do more marketing. You are trying to grow enrollment. You have a great school, a strong team, and a real mission, yet inquiries are not steady, tours are not full, and decision season feels stressful every year. Families are more cautious now. They compare more options, ask tougher questions, and hesitate longer, so even interested parents stall before they ever book a tour.
Solution: You need a predictable way to reach high-intent families right when they are searching, and to convert that interest into calls and tours. That is what private school PPC delivers. As a specialized private school PPC company and Google Ads agency for private schools, we run enrollment-focused campaigns that bring in qualified parent inquiries and move them to the next step. Partner with our ad agency for private schools and you will see a 25% increase in calls and tour requests, or we work for free until you do.
For qualifying schools, we guarantee a 25% increase in highly qualified student inquiries. If we do not hit this target, our agency works for free until you do.
Your marketing initiatives rely on strict timelines to maintain momentum. If we ever fail to deliver your digital content or assets on time, that deliverable is completely free.
Visibility is non-negotiable for your marketing budget. If a page or post we deliver does not index in Google, we rewrite and resubmit it at no additional charge until it is successfully indexed.
Within the first 30 days, we guarantee major AI assistants will be able to access your school’s website and refer parent inquiries to your admissions team, or we work for free until they can.
Private schools lose enrollment results at every level of the funnel. These are the leaks professional campaign buildouts, conversion-focused landing pages, and clean tracking are built to close.
Campaigns switched on during a bad enrollment year never gather the data required to perform. Steady, year-round advertising is what makes cost per inquiry fall and quality rise.
Broad targeting attracts curiosity clicks instead of qualified families. Ads that speak to parents actively choosing a school are the ones that produce tours.
Paid traffic converts best when parents land on a page built for one job: get the call, request info, or book a tour. Confusing, slow, or broken pages waste the click you already paid for.
Without conversion tracking, nobody can tell which ads and keywords are producing inquiries rather than clicks, so budget decisions come down to guesswork.
Get your school in front of the families already searching for you. Your institution receives advanced SEO and GEO (Generative Engine Optimization) so you show up where it matters most: on traditional search engines and inside AI assistants.
Read MoreReach more students with a website built to convert. Your site includes SEO optimization, researched keyword targeting, UX design that gets parents to take action, attractive graphic design, and back-end training for your team.
Read MoreYour advertising accounts are set up and managed to help you hit your enrollment goals. An experienced private school marketer meets with you and builds a custom campaign strategy around your grade and program priorities.
Read MoreYour school gets top-ranking blogs on Google. Your custom 12-month content plan is built on SEO best practices and strategic keyword research so your content reaches page one and brings more families to your site.
Read MoreDevelop your team’s ability to run professional-level, in-house marketing. Your staff receives highly customized, live online training that reduces your long-term marketing expenses and prepares your whole team to reach more students.
Read More
Let us talk about what is holding your school back from full enrollment. Our experts are here to listen and help you find a path forward.
We build a marketing plan tailored to your school’s unique strengths, crafted to attract more of the right families.
Put your new strategy to work and watch as a steady flow of new students fills your classrooms year after year.
The intensive marketing seminar opened our perspective to see marketing as ministry by showing us how to create a "funnel" system (connect, convert, close) to move new visitors from the door to the core of the church. I highly recommend Brett to anyone who has a passion to produce fruit. 5 STARS
5 stars all day! Before our training with Clickmill we were struggeling to understanding differences between the Google Ad Grant and normal Google Ads. We also didn't know how to keep Google Grants compliant. During our 2 hour training sessions Brett answered all our questions and gave us great strategy, tools, and training on the Google Grant program. Clickmill is doing advertising with integrity which is hard to do these days.
Excellent course that connects the sometimes seemingly disconnected task of marketing to the heart and soul of what it is all about. Confidently but modestly delivered and immediately applicable.
We create customized advertising campaigns using Google Ads and Facebook Ads to reach parents in your area, and our experts optimize every campaign to drive traffic that turns into real calls, tour requests, and applications. We also build conversion-optimized landing pages for admissions actions and put state-of-the-art conversion tracking in place so you can see exactly which ads and keywords produce inquiries and tours, not just clicks.
Our services are best suited to established private and Christian schools that already have a marketing budget and clear enrollment goals. Paid advertising requires an initial investment to gather data and learn what messaging and targeting perform best in your market, which is extremely difficult when a school is in panic mode and the pressure for immediate results forces short-term decisions.
Leads can start coming in as early as the first 30 days after your campaigns go live. Early on, cost per lead is higher because we are gathering conversion data and learning which messages, keywords, and audiences produce qualified inquiries. As we optimize bids, search terms, ads, and landing pages, cost per lead trends down and lead quality becomes more consistent.
Yes, landing pages are included. Paid traffic converts best when parents land on a page built for one job: get the call, request info, or book a tour. We create landing pages that reduce distractions, clarify your value quickly, and make the next step obvious, then continuously improve conversion rates so you get more inquiries from the same ad spend.
We measure ROI using cost per tour booking, or cost per qualified inquiry, compared to the projected value of a tour booking based on your historical numbers, then use that to guide optimization. We track at this level because it is the fairest measure of our work: we control targeting, ads, landing pages, and tracking, but not what happens after a lead reaches your admissions process, which is why we also include guidance to help your team convert more tours.
Often, yes, though it depends on what your admissions platform allows in terms of access, integrations, field mapping, and tracking. We assess this case by case. Even when direct integration is limited, we usually implement reliable workarounds such as lead routing rules, tracking parameters, call tracking, and structured reporting.
No. Our packages cover the strategic setup, ongoing management, and optimization of your advertising campaigns. The ad spend budget itself is separate and billed directly to your school by the advertising platforms. We build a right-sized budget with you during your free call.
If you are still unsure whether our services are right for you, booking a free call is the right choice.
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