Find Your Churchgoer Journey Forerunners (Reedited) (PDF)
VIDEO SCRIPT:
So far you have been doing an amazing job putting together your church action steps that will lead your audience to the vision God has called them to through your ministry.
In this video, we will further refine those action steps to make sure they have the best chances of getting results when you implement them the first time.
Now, I am going to let you in on a marketing secret. One of the most important things marketers know is that what I think as a marketer, DOESN’T MATTER. That goes for you too. What you think your audience wants doesn’t matter. What you think are the best steps for them, doesn’t matter. What matters is what they actually expect to do, what they are willing to do, and what they feel they need to do. Many times what you think the correct step should be is NOT the step people are willing to take, even though it’s a great step.
Pickle pops example
You need to see if the steps you have set up align with how people in your ministry have actually reached the vision.
Identify a few key people in your ministry who are already living examples of a person who has reached and is living out of your promised land.
Reverse engineer the steps they took that successfully delivered them to the promised land God is calling your ministry to.
Be aware that until you have data flowing in that confirms that these steps produce fruit, they are in flux. You may have to switch out a step here and there to test if the process would be more effective if you had some other actions step in place of your second step or third step, etc.
Share ebook example from the clickmill homepage.
This is known in marketing as A/B testing.
Action Step: Download the Worksheet 3 PDF attached to this lesson, find some forerunners within your church and write out the steps they think they took to reach the vision God has set for your church.
CHAT GPT NOTES:
Welcome back! So far, you’ve done an amazing job putting together your church action steps that will lead your audience to the vision God has called them to through your ministry. In this video, we will further refine those action steps to make sure they have the best chances of getting results when you implement them the first time.
A Marketing Secret
Now, I’m going to let you in on a marketing secret. One of the most important things marketers know is that what they think as a marketer doesn’t matter. That goes for you too. What you think your audience wants doesn’t matter. What you think are the best steps for them doesn’t matter. What matters is what they actually expect to do, what they are willing to do, and what they feel they need to do. Many times, what you think the correct step should be is not the step people are willing to take, even though it’s a great step.
Example: Pickle Pops
Remember the Pickle Pops example? It’s crucial to see if the steps you have set up align with how people in your ministry have actually reached the vision.
Reverse Engineering Success
Identify a few key people in your ministry who are already living examples of a person who has reached and is living out your promised land. Reverse engineer the steps they took that successfully delivered them to the promised land God is calling your ministry to.
Be Flexible and Test Your Steps
Be aware that until you have data flowing in that confirms that these steps produce fruit, they are in flux. You may have to switch out a step here and there to test if the process would be more effective if you had some other action step in place of your second step or third step, etc.
Example: eBook on Clickmill Homepage
For instance, let’s look at the eBook example from the Clickmill homepage. It’s essential to test different approaches to see what works best.
A/B Testing in Marketing
This is known in marketing as A/B testing. By refining and testing your church action steps, you can ensure that your ministry will effectively guide your audience to the vision God has called them to.
Action Step: Download the Worksheet 3 PDF attached to this lesson, find some forerunners within your church, and write out the steps they think they took to reach the vision God has set for your church.
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